There's one sticking point though: the price. It can do a heck of a lot, offering great automatic focusing, object recognition, background blur and even caters for the pros with high bitrate video recording abilities and great stabilisation. It's almost as though Sony combined mashed-together bits from the ZV, A7S III and A7R V to create a camera with the best qualities of all three. Having stuffed so many of its best features into such a small body, Sony has created a super-portable powerhouse of a camera that's also - as Sony cameras go - simple to use. There's no denying the appeal of the ZV-E1. Plus, because it has a USB-C port with Power Delivery support, it means you can just plug it into a phone or laptop charger whenever you like to refill it again. That means 30-45 minutes of shooting wasn't enough to drain the battery, even shooting internally at 4K/50. The battery lasted about as well as any other camera we've tested in recent years, comfortably coping with shooting all the b-roll and a-roll required for a full 10-minute video. Our workflow typically involves shooting hosted YouTube videos, with lots of relatively close product shots, mostly in 4K/50, shot indoors with artificial lighting in a studio setting, and it handles those demands like a champ. It's similar to the Centre Stage on Mac/iPad.
You can also make use of an auto-framing feature that can keep a subject framed and central even as they move. You can have it feature timed so that it crops in to the frame at intervals to add a bit of dynamic movement to your static interview/talking head clips. Plus, it has a couple of new automatic framing features that work when the camera is mounted to a tripod. Stabilisation is a strong point of the camera too, with the camera able to actively smooth out handshake quite comfortably, so you can shoot handheld. But this only seemed to happen on odd occasions when we had features like the product showcase mode enabled. There were times it seemed to struggle with exposing our face, sometimes overexposing it and softening it to give it an overly smooth and contrasty texture with not enough detail. Image and video quality overall is good, with great depth of field and vibrant - but not unrealistic colours - on the whole. Where the ZV-1F was launched as a gateway camera for creators who shoot on their phones, the ZV-E1 seems more like a gateway into Sony's world of interchangeable lens-compatible E Mount full-frame 'proper' Alphas. It's got the same sensor as the A7S III inside and even features the Alpha logo on the front of the body.
There's no denying the Alpha series' influence on the camera though. So it makes sense that Sony has tried again, made it smaller, but rebranded it as part of the ZV lineup.
It was launched almost as a teaser of what was to come from Sony, but the general tone around the camera was that it wasn't a 'proper' Alpha. But when talking 'impossible' levels of compactness, there was the A7c. In fact, its entire A7 range is relatively compact. This isn't the first time Sony has stuffed a full-frame sensor into a tiny camera body.
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